In case you haven’t been closely following the cereal industry (way more exciting then the Social Network), there were rumors circulating that Quaker Oats was going to discontinue their Captain Crunch Cereal line- possibly under pressure from the White House and obesity experts to make kids’ food healthier.

But, with over 100 million in annual sales, the Captain is here to stay.  A simple search of Captain Crunch will demonstrate all the “healthy” offerings the cereal has, “Cap’n Crunch is a great-tasting, crunchy sweetened corn and oat cereal your whole family will love. It’s an excellent source of seven essential vitamins and minerals, is low in fat, and contains zero grams of trans fat per serving.”

Sadly, it’s those kind of statements that give cereal a bad name.  Quaker Oats’ description of Cap’n Crunch conveniently omits information regarding sugar content, though sugar is the second ingredient listed on the box. One serving of Cap’n Crunch contains 110 calories and 12 g of sugar, which means that nearly half of the calories in Cap’n Crunch come from added sugar.

Certainly, Cap’n Crunch isn’t the only food brand guilty of exaggerating its “nutritional” value. A recent study found that 84% of kids’ foods that made front-of-package health claims didn’t even meet basic nutritional criteria. So it’s no surprise that the average American child currently gets 365 calories — or nearly one-third of total calories — from added sugar, even though the government recommends that it account for no more than 6% to 8% of children’s daily calories.

Need some healthier breakfast alternatives?  start mixing today!

For more info, check out Time article here.

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Alfalfa announcement

February 23, 2011

Earlier this month, the USDA announced its decision to “deregulate” genetically engineered (GE) alfalfa, allowing the unrestricted use of this controversial crop.

This is a decision that will have a huge impact on all of us.  Alfalfa is an important crop as many organic dairy farmers use it for hay.  Despite a growing body of scientific evidence against GE crops, the USDA decided to allow planting of GE alfalfa without any oversight or protections for organic farmers.

Many believe that the USDA decision favors the interests of the biotech industry, and this decision deals a major blow to both organic farming and the public’s right to choose foods free of GE (also known as GMO) contamination.

We know that many of our customers care deeply, as we do, about being able to feed ourselves and families food that is free of GE ingredients.  We invite you to join us in sharing an important call-to-action with your on-line and off-line communities. Together we can make a difference.

You can contact the White House directly to express your opinion on the USDA decision.

Please read this letter from Maria Rodale, Michael Pollan and other organic advocates to learn more.

Remember, we are what we eat.

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Recipes for the Mommies

November 23, 2010

me & goji partnered up with NYC mama nutritionist & registered dietitian, Jodi Greebal to bring you a new line of cereals in our recipes section. The first one we are featuring is Mama Cereal.


Here is what Jodi had to say about her creation:
“During pregnancy, expectant moms really need double the nutrition, not double the calories. Our MAMACEREAL creation, helps an expectant mom get so many different nutrients she needs, especially some of the most important ones like folate, calcium, iron, fiber, choline, omega-3 fats and protein.”

Try some today!

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According to Consumer Reports, “Many popular dietary supplements contain ingredients that may cause cancer, heart problems, liver or kidney damage, but U.S. stores sell them anyway and Americans spend millions on them.” (source: MSNBC)

Custom Cereal Me & Goji

The article goes on to say that less than a third of the 54,000 “Natural Supplements” out there have any level of safety and “effectiveness that is supported by scientific evidence” …!!!

Apparently, the FDA has little power in regulating these supplements. This adds fuel to the long-standing debate about whether taking vitamins and suplements is useful at all. Certain studies show some vitamins actually increase the risk of cancer and disease.

What should you do?

Ideally, you should be getting your vitamin and nutrient intake from whole foods, straight from nature, not scientists. More and more research is pointing toward the benefits of eating a high-nutrient whole food diet. Bright colored fruits and vegetables tend to be the most nutrient-dense foods out there so keep it simple. The good news is, these foods are also some of the tastiest on earth!

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chances are you, or someone you know, has been diagnosed with an intolerance to gluten in the past few years. more and more people are discovering that health issues they have had for years are turning out to be related to gluten. currently, estimates are that 1-2% of the global population have Celiac disease, a sever intolerance to gluten.

whether it has directly affected your life or not, it is a growing issue in American food, so here is a few basic things it will be helpful to know if you don’t already:

-gluten is the combination of two proteins that exist in many grains, most notable wheat, barley, and rye.

-gluten, or gluten derivatives, are found in lots of common foods you eat every day: pasta, bread, most cereals, pizza, cookies, beer, soup, condiments

-often products that are gluten-free in nature are contaminated from being processed in facilities where wheat products are also made. this commonly occurs with Oats.

-an intolerance to gluten can form at any time in a person’s life. doctors are not sure the cause but believe it can be “awoken” by injuries, stress, pregnancy or other illness. it can range from a mild inflammation in the small intestine to severe Celiac disease.

fortunately, there are more and more gluten-free food option every day. unfortunately, “gluten-free” is often synonymous with “taste-free.” we, at [me] & goji, offer several gluten-free options that debunk that notion. for instance, our Flaxed and Flaked base is certified gluten-free and was tasty enough to be named Best Natural Cereal by Food & Wine magazine.

there was no gluten-free category.

check out our gluten-free offerings

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experience life & goji

June 20, 2010

found in the short & sweet section of the july/august issue, experience life cites [me] & goji as one of their favorite healthy shortcuts and conveniences!

and why wouldn’t they, checkout the great picture of the Cereal Capsule we sent them! make your fun summer mix today!

special thanks to the experience life staff!

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and row they did! special thanks thanks to our rock star customer, shown above, for providing us photo’s from her rowing clinic last weekend.  check her out- balancing her vessel in one hand and our Cereal Capsule in the other.

after her clinic, gay brought over her [me] & goji mix to share with her friends Mark Wilson and Jim Deitz of All American Rowing Camp. and judging from the pictures below, the Olympian and NCAA champ enjoyed every bit!


be sure to keep us in mind for your next event or if you just want to have a fun cereal day at the office!

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[jake] & goji

[me] & goji would like to congratulate jake herbert on finishing his amazing collegiate wrestling career with his second national championship and being awarded the Dan Hodge Trophy, given to the most outstanding collegiate wrestler of the year.

jake attended northwestern university and became close friends with alexander and adam through the sports program. when asked to sample our cereal, jake was instantly hooked!

“[me] & goji is the perfect product for serious athletes. especially for wrestlers who need to monitor what we put into our bodies. the nutritional counter lets me know how many calories i’m having per seving, and it keeps me full when i’m trying to make weight!”

thanks jake for the kind words! for more information on jake and to keep up with his quest for world wrestling domination, check out his website!

the holiday mix

November 14, 2008


with black friday peeking at us from the corner, we thought it was time to add our first annual Holiday Mix.

so here it is. chock-full of vibrant reds and greens and introducing a special ingredient: cinnamon apple! for the holiday season, we took our light fluffy, flavorful apple, and dusted it with a warm hint of cinnamon to produce a sensation your taste buds haven’t experienced since mom’s hot apple cider!


[pilates] & goji

October 12, 2008

cara from east street pilates in rochester, michigan received her first [me] & goji order this week.

she says, “i am loving my cereal and promoting it like crazy to my pilates classes!”

thanks, cara!

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