You and The Captain, (should not) make it happen!

March 16, 2011

In case you haven’t been closely following the cereal industry (way more exciting then the Social Network), there were rumors circulating that Quaker Oats was going to discontinue their Captain Crunch Cereal line- possibly under pressure from the White House and obesity experts to make kids’ food healthier.

But, with over 100 million in annual sales, the Captain is here to stay.  A simple search of Captain Crunch will demonstrate all the “healthy” offerings the cereal has, “Cap’n Crunch is a great-tasting, crunchy sweetened corn and oat cereal your whole family will love. It’s an excellent source of seven essential vitamins and minerals, is low in fat, and contains zero grams of trans fat per serving.”

Sadly, it’s those kind of statements that give cereal a bad name.  Quaker Oats’ description of Cap’n Crunch conveniently omits information regarding sugar content, though sugar is the second ingredient listed on the box. One serving of Cap’n Crunch contains 110 calories and 12 g of sugar, which means that nearly half of the calories in Cap’n Crunch come from added sugar.

Certainly, Cap’n Crunch isn’t the only food brand guilty of exaggerating its “nutritional” value. A recent study found that 84% of kids’ foods that made front-of-package health claims didn’t even meet basic nutritional criteria. So it’s no surprise that the average American child currently gets 365 calories — or nearly one-third of total calories — from added sugar, even though the government recommends that it account for no more than 6% to 8% of children’s daily calories.

Need some healthier breakfast alternatives?  start mixing today!

For more info, check out Time article here.

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4 Responses to “You and The Captain, (should not) make it happen!”

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