chances are you, or someone you know, has been diagnosed with an intolerance to gluten in the past few years. more and more people are discovering that health issues they have had for years are turning out to be related to gluten. currently, estimates are that 1-2% of the global population have Celiac disease, a sever intolerance to gluten.

whether it has directly affected your life or not, it is a growing issue in American food, so here is a few basic things it will be helpful to know if you don’t already:

-gluten is the combination of two proteins that exist in many grains, most notable wheat, barley, and rye.

-gluten, or gluten derivatives, are found in lots of common foods you eat every day: pasta, bread, most cereals, pizza, cookies, beer, soup, condiments

-often products that are gluten-free in nature are contaminated from being processed in facilities where wheat products are also made. this commonly occurs with Oats.

-an intolerance to gluten can form at any time in a person’s life. doctors are not sure the cause but believe it can be “awoken” by injuries, stress, pregnancy or other illness. it can range from a mild inflammation in the small intestine to severe Celiac disease.

fortunately, there are more and more gluten-free food option every day. unfortunately, “gluten-free” is often synonymous with “taste-free.” we, at [me] & goji, offer several gluten-free options that debunk that notion. for instance, our Flaxed and Flaked base is certified gluten-free and was tasty enough to be named Best Natural Cereal by Food & Wine magazine.

there was no gluten-free category.

check out our gluten-free offerings

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for the last two years, [me] & goji has partnered with American Forests on Earth Day for our 1- cereal 1-tree campaign. it has been a great success. we have received tremendous feedback from you so we thought we would give you a brief update on the specific project that the [me] & goji fam (that’s you!) has aided: American Forests’ Wildfire ReLeaf program. Thank you to everyone who supported the campaign this year!

From the American Forests website: AMERICAN FORESTS’ Wildfire ReLeaf program is a large-scale tree planting initiative started in 1999 to plant millions of trees in areas scorched by catastrophic wildfires. The dramatic wildfires in southern California in the fall of 2007 have created tremendous additional need for reforestation. With the increase in size and intensity of wildfires comes a more urgent need to rehabilitate damaged areas to prevent further degradation of forest ecosystems.

Drought conditions in many states, including California, and the effects of decades of fire suppression have given rise to hundreds of fires in the United States. AMERICAN FORESTS designated a fund specifically to restore California forests after receiving an outpouring of questions and requests from California residents and people across the United States.

AMERICAN FORESTS has set a goal of planting a million trees in the state.

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best of the best this week. loving #1…

1. corn in the usa, but raisin’ france

2. Candace is Currantly Berry Nuts

3. Currant-ly Delicious

4. Neat and Wheaty

5. Gayle Quit Eating Your Wife’s Breakfast

Dear LeBron Grains,

July 8, 2010

It must be hard being the Apple of everyone’s eye, but please stop Raisin hell & decide on a team. It’s driving us Bananas watching your Currant situation & seeing all these teams Pine over you when only one will Cashew in the end.

Remember: wherever you Goji, you are getting paid lots of Goldenberries to shoot Hoops for a living, so don’t be a Flake.

SinCerealy yours,
me & goji

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puppy & goji

July 6, 2010

not relevant…we just like puppies!  thanks for the pic katie! feel free to send your dog & goji pictures to