new look, same goji

January 25, 2010

after lots of planning and the ruining of josh’s weekends, we are proud to present our new mixing section. all your comments and suggestions inspired us to make it cleaner and easier to use. thank you for all your help, we hope you enjoy!

we will be making improvements over the coming weeks. we would love to hear what you think about our new mixing section compared to the old one and if you have any new suggestions! check it out!


unusual ingredients

January 21, 2010

at [me] & goji, we are extremely proud of our customer service. by making it a point to personally answer each customer email, we’ve been able to improve our company and, every so often, have a little fun. the following is an example of two clever customers making an ingredient suggestion, followed by our response. enjoy!

From: XXXX
Date: January 13, 2010 8:27:30 AM EST
Subject: cereal ingredient suggestion

ingredient name: Buffalo Chicken
comments: Buffalo chicken is the greatest thing around

From: ZZZZ
Date: January 13, 2010 8:28:16 AM EST
Subject: cereal ingredient suggestion

ingredient name: Buffalo Chicken
comments: I can’t live without my fix of Buff Chicken

—–Original Message—–
From: Alexander Renzi
Date: Fri, 15 Jan 2010 13:55:09
Subject: Re: cereal ingredient suggestion

Dear XXX & ZZZ,

My apologies for addressing the two of you together, but as of late we have been receiving an overwhelming demand for chicken related ingredients in our cereal and, in an effort to reduce our digital footprint, have implemented an email grouping policy. While most of the chicken suggestions have been of the generic grilled and fried variety, the buffalo route certainly caught my eye and warranted further investigation.

All of our ingredients adhere to a rigorous testing procedure by our cereal mixologists before making the cut. Because chicken is a perishable good, it was of utmost importance to go directly to the source to find the freshest ingredients. So with bowls filled with our finest artisanal mix, I headed to the local KFC, ordered 5 buffalo buckets and beckoned others to join me in what was sure to be a glorious feast and a revolutionary moment in cereal history.

After 15 nauseous looks, 12 vulgar comments, 7 customer complaints and 2 popcorn chicken pieces to the face, I was asked to vacate the premises. It turns out America just isn’t ready for your revolutionary combination of chicken and cereal. I want you to know that the fight does not end here. There is still Chick-fil-A and several other high end buffalo chicken providers. As we are all about customizing to each individual’s needs, I will be sure to keep you updated in our search to make your dream our reality.

Thank you for your interest in [me] & goji. As a small company we are heavily reliant on customer feedback like yours to continuously improve. I’d like to extend a 10% off coupon for your next [me] & goji purchase, just enter DIRTYBIRD upon checkout. Feel free to reach out to me at this address with any feedback/questions.

sinCerealy yours,



while buffalo chicken didn’t make the cut, we love hearing about new ingredients suggestions, ways to improve our company and fun stories.  Keep those emails coming at!

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What do celebrities, sitcoms and cereal have in common? All three were amply represented at The 67th Annual Golden Globe Awards this week in LA. [me] & goji was invited to the notorious Nathalie Dubois DPA Golden Globe gifting suite as a featured product where 300 of the industry’s biggest names crunched and munched on custom creations.

this year, everyone took something home for their mantel

The DPA gifting lounge offered celebrities, nominees, and presenters the newest and hottest products from Marchon couture gowns to [me] & goji couture cereal.

For the event, we designed five custom mixes highlighting “Trailblazing Moments” in film and television. Red carpet recipes included: The Gojifather (honoring The Godfather), Boys Don’t Rye (honoring Hillary Swank’s role in Boys Don’t Cry), Guess Who’s Coming to Breakfast? (honoring Sidney Poitier), and Berry Funny (honoring cereal connoisseur, Seinfeld).

Which is your favorite?

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boston globe & goji

January 6, 2010

if you’re a new england native you know that wednesdays can mean only one thing in the boston globe- food section!  that is why [me] & goji is pleased to receive some local love on a global (no pun intended) scale. check out the feature here!

and for the Highlights nostalgics, the first person to post the number of cereal capsules in the picture will receive a 15% off coupon on their next order!  happy counting…

dear gojians,

thank you for all your continued support, feedback and loyalty throughout 2009. we had an amazing year and it is due to our wonderful, passionate customers.

some highlights from this truly incredible year:

We planted dozens of trees on Earth Day

The Sports Club/LA started carrying [me] & goji

We improved our website and added The Cereal Store

Food & Wine picked us as the best natural cereal in August

Our annual Pink Tag promotion for Breast Cancer Awareness Month was bigger than ever

The Today Show featured us in October

We already have lots planned for 2010 so we hope you will join us for the ride and continue to share you feedback and suggestions as we strive to become a better company and meet your needs.

Here’s to a safe and happy 2010!

sinCerealy yours,

adam, alexander & carl