consumer reports reveals (shocker!) kids’ cereals are loaded with sugar

October 3, 2008

this fashion-foward frog is not fooling me!

this fashion-forward frog is not fooling me!

some tidbits from the report:

-one serving of Kellogg’s Smacks contains as much sugar as a glazed doughnut from Dunkin Doughnuts
-some cereals marketed to kids are more than 50% sugar by weight
-children pour 50-60% more than the suggested serving size
-some popular cereals are formulated with more sugar and sodium in the US version than foreign versions
-Rice Crispies are low in sugar (4g) but are loaded with sodium and have zero dietary fiber
-Cheerios, Kix, Honey Nut Cheerios, and Life were the only cereals to receive a “very good” rating
-saturday morning cartoons are just not what they used to be

read the report

more after the break

while some of the statistics revealed in this report are shocking, the foundation of it is certainly not. this is the problem that alexander and i were faced with that eventually led to the creation of [me] & goji.  we were playing soccer at northwestern, eating breakfast in the dorms at 6am during preseason trying to decide whether to fuel our bodies with cinnemon toast crunch or cocoa crispies.  not exactly a choice you want to be making before a day of 4 workouts in summertime-chicago humidity!

don’t get me wrong.  i love cinnamon toast crunch.  but if i am going to have a bowl of it, i go in with the same mentality that i would getting after a piece of grandma’s apple pie after dinner.  it is a snack, not a meal.  i am not expecting any nutritional value from it, i realize that, other than the milk, it is empty calories, and i am pretty confident that I will not feel great 15 minutes later.

if only someone would create a HEALTHY cereal that TASTES great…and maybe something that would get kids excited about it…like letting kids name it…


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