[me] & goji presents…

when VH1 reached out to us about creating a special mix for the 2009 VH1 Hip Hop Honors show, we just couldn’t resist the creative possibilities. besides, this year the show is honoring Def Jam, the company that Adam worked for before [me] & goji. Finally, the event is held to raise money for the VH1 Save the Music foundation so everybody wins!

This is the label we designed for the event that went on top of the Cereal Capsules. It is in the style of the records Def Jam sends out to DJs when a new song comes out.

The VH1 Save The Music Foundation is a non-profit organization dedicated to restoring instrumental music education in American public schools, and raising awareness about the importance of music as part of each child’s complete education.

2009 VH1 Hip Hop Honors airs Tuesday, Oct 13.

OCTOBER IS BREAST CANCER AWARENESS MONTH!

after a great response last year, we have decided to renew our partnership with Pink Door nonprofit to offer $1 pink tags at checkout.

Pink Door provides a way for single, divorced, or widowed women cancer survivors “open a door to a whole new life” by offering a variety of services to benefit women in their lives after cancer. learn more about Pink Door here:

support Pink Door by purchasing a $1 pink tag at checkout.  100% of these proceeds will go directly to this wonderful organization.

our [pink]&goji mix

[me] & goji is happy to partner with Pink Door and offer our special [pink] & goji mix containing free-radical fighting superfoods. $1 of each [pink] & goji mix will also go to Pink Door. view the [pink] & goji mix here

We are extremely excited to announce that The Sports Club / LA in NYC is now offering [me] & goji in their cafe!

The Sports Club / LA is one of the finest sports and fitness complexes in the world and every amenity they offer is “created to inspire you, challenge you, and surpass your every expectation.”

For our new venture, we teamed up with the talented nutrition and wellness coach, Lara S. Sutton of LSM Nutrition to design 4 custom mixes for the members of The Sports Club /LA.

cereally INVIGORATING: this mix sparks quick starts and sustained energy. your body efficiently converts the natural sugars in apple and banana into quick energy and the Lysine in amaranth helps produce collagen, the protein that fortifies bones and tendons.

Recipe ID: 121475 Flaxed and Flaked, Apple x2, Banana x2, Zante Currant

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cereally REVIVING: this mix replenishes. the nutrient-dense, free-radical killing goji berries re-charge your body with 11 essential minerals and 18 amino acids while the simple carbs restore muscle glycogen and aid nutrient absorption.

Recipe ID: 121476 Artisanal Cereal, Goji x2, Maine Wild Blueberries x2, Almond

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whoa! PROTEIN: this mix satisfies your appetite & your muscles by packing 8 grams of straight-from-nature (not scientists) protein and 5g of fiber. with only 4g grams of sugar, you can be confident you are getting the most out of each calorie you put in.

Recipe ID: 121478 Samurai Wheat, Wheat Germ, Strawberries x2, Soy Nuts x2, Pumpkin Seeds x2, Walnuts, Pistachios

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GRANOLA-LA: this granola nourishes and inspires with crunchy textures and colorful superfoods that fight free-radicals and vitalize your taste buds. get it? got it? goji!

Recipe ID: 121479 Golden Granola, Caocao Nibs, Hunza Goldenraisins, Goji, Mulberry, Brazil Nuts

On tuesday and wednesday, Adam joined Lara and our director of new business, George, at the Upper East Side location for a tasting event.  We sampled the mixes and received some great feedback from the members.

Thank you to Kevin, Lara and everyone at The Sports Club / LA for setting up the event.

Stay tuned for more from this partnership, and if you know of somewhere that you think is a good fit for [me] & goji, send George an e-mail!

make a mix, plant a tree

1 cereal = 1 tree

in celebration of earth day, [me] & goji will make a donation to American Forests to have one tree planted for each Cereal Capsule ordered on Wednesday, April, 22.

American Forests is a world leader in planting trees for environmental restoration, a pioneer in the science and practice of urban forestry, and a primary communicator of the benefits of trees and forests.

the [me] & goji forest

if you order 1 mix, we’ll plant 1 tree. if you order 4 mixes, we’ll plant 4 trees. get your whole office to order, and we’ll plant a forest!

plant more trees: forward this along to your friends and family!

planting trees is as easy as eating a proper breakfast: start planting

a couple weeks ago, we posted about the event we sponsored for Farm Sanctuary.

the event was a blast!  we met lots of cool people like Chloe Jo from GirlieGirl Army, John from Boston Baked Bonz (vegan doggie treats!), Cory Feldman, Jennifer Coolidge, and Marcia from Blackwell’s Organic Gelato.

adam with Farm Sanctuary founder Gene Baur

the event was a huge success and raised lots of money toward taking care of hundreds of animals that were rescued from natural disasters around the country.

for us, it was a great opportunity to talk up [me] & goji to lots of like-minded people (and enjoy some wintry cocktails).  we were pleasantly surprised to discover how many people had already heard of us and ordered before!

one more pic…

jennifer coolidge (aka stifler's mom)

we’ll be in NYC on Thursday for the Farm Sanctuary event, which we are a sponsor of.

farm sanctuary X me & goji

Farm Sanctuary is a nationwide organizaion that combats the abuses of factory farming and to encourage a new awareness and understanding about “farm animals.”

The Winter Wonderland event is on thursday, December 4th and includes a silent auction to raise $$ for the cause…and some yummy food from the top vegan restaurants in NYC!

If you are in NYC, come support this great cause and event with us!  tickets are still available here.

QUESTION: is [me] & goji vegan?

ANSWER: The only ingredients we have that are not vegan are: Golden Granola Choco-Goji Granola and our Chocolate-Covered items (peanuts, cranberries and gojis) which contain either honey or milk.

It’s not often we come across an idea as good as [me] & goji, but credit must be given to the wonderful people at Girls on the Run for their amazing nonprofit prevention program that encourages preteen girls to develop self-respect and healthy lifestyles through running. Started by Molly Barker, a four-time Hawaii Ironman triathlete (Carl gets tired just thinking about it), Girls on the Run provides a curriculum to  address all aspects of girls’ development – their physical, emotional, mental, social and spiritual well-being.  Today, there are Girls on the Run programs in over 150 cities across North America, with tens of thousands of girls and women participating!

So when Girls on the Run Chicago asked if we’d like to be involved in one of their events, we couldn’t refuse! This November 17th, for the Girls on the Run annual fundraiser, [me] & goji will be donating customized cereal mixes to be placed in VIP gift bags. We look forward to hearing their responses!

For more information or to support this wonderful cause, check out girlsontherun.com and gotrchicago.org

reminder: for the month of october we are partnered with the Pink Door nonprofit. we are offering a special [pink] & goji mix as well as offering a $1 Pink Tag at checkout on all other mixes which is donated in full to the Pink Door.

check us out on the Pink Door homepage:

so far it has been extremely successful. thank you to everyone that has already supported our [pink] initiative!

[me] & goji partners with Pink Door for Breast Cancer Awareness Month

october is breast cancer awareness month and we are excited to announce our partnership with Pink Door, an amazing nonprofit whose mission is helping survivors in their life after cancer.

we have created a special [pink] & goji mix consisting of cancer-fighting superfoods.  $1 of each [pink] & goji mix will be donated to Pink Door. view the mix here

also, similar to our Green Tags, we will be offering a $1 Pink Tag at checkout during October where 100% of the proceeds go to Pink Door.

view the mix & read the press release after the jump…  

PRESS RELEASE

[me] & goji Goes Pink!
Custom Cereal Website Joins Forces with Pink Door Nonprofit for
Breast Cancer Awareness Month

BARRINGTON, NH, October 2008— [me] & goji, the company that is changing the way Americans think about cereal, has joined the fight against breast cancer with the creation of their new [pink] & goji Mix, a blend of all natural and organic ingredients known for their cancer fighting properties. The cereal will be shipped to customers straight to their doors, and, in addition, $1 from every [pink] & goji sale will be donated to Pink Door Nonprofit Organization, an organization dedicated to helping all single, divorced, or widowed women cancer survivors get back on their feet after cancer

“Beyond selling cereal, our mission is to inspire healthier lifestyles and create an atmosphere on our site where users can learn and explore,” said co-founder Adam Sirois. “With our [pink] & goji Mix, we believe we have something that our customers will have fun with, and that will bring attention to an important cause.”

[me] & goji launched in September with an interactive web site that gives users the opportunity to create their own customized cereal from over 40-plus all natural and organic ingredients and have it shipped straight to their doors in a unique, aesthetically pleasing Cereal Capsule. During October, the company is also providing users the opportunity to donate to Pink Door without purchasing the [pink] & goji Mix. Customers can create their own mix and then, during checkout, they will be given the option to donate $1 to Pink Door.

“When we decided to create this mix for Breast Cancer Awareness Month, we wanted to carefully choose an organization with a unique mission,” said Sirois. “Pink Door’s focus on opportunity really struck a chord with us.”

Pink Door, a relatively new organization, was founded upon the principle of “Opening a door to a whole new way of life” for all single, divorced, and widowed female cancer survivors.  Founder Cortney Cole formed Pink Door with the mission of helping survivors in their life after cancer with initiatives including:  the “Women in Pink” Scholarship Fund, educational classes, recruiting events and support groups.

“We are delighted to partner with [me] & goji during Breast Cancer Awareness Month,” said Cole. “[me] & goji’s basic principles are completely in line with the lifestyle we hope survivors can obtain through our organization. We’re very grateful for the donations from the [pink] & goji Mix.”

The Pink mix will cost 14 dollars. For more information, to design your own cereal, or to donate to Pink Door, go to www.meandgoji.com.