and row they did! special thanks thanks to our rock star customer, shown above, for providing us photo’s from her rowing clinic last weekend.  check her out- balancing her vessel in one hand and our Cereal Capsule in the other.

after her clinic, gay brought over her [me] & goji mix to share with her friends Mark Wilson and Jim Deitz of All American Rowing Camp. and judging from the pictures below, the Olympian and NCAA champ enjoyed every bit!

be sure to keep us in mind for your next event or if you just want to have a fun cereal day at the office!

[me] & goji would like to congratulate jake herbert on finishing his amazing collegiate wrestling career with his second national championship and being awarded the Dan Hodge Trophy, given to the most outstanding collegiate wrestler of the year.

jake attended northwestern university and became close friends with alexander and adam through the sports program. when asked to sample our cereal, jake was instantly hooked!

“[me] & goji is the perfect product for serious athletes. especially for wrestlers who need to monitor what we put into our bodies. the nutritional counter lets me know how many calories i’m having per seving, and it keeps me full when i’m trying to make weight!”

thanks jake for the kind words! for more information on jake and to keep up with his quest for world wrestling domination, check out his website!

with black friday peeking at us from the corner, we thought it was time to add our first annual Holiday Mix.

so here it is. chock-full of vibrant reds and greens and introducing a special ingredient: cinnamon apple! for the holiday season, we took our light fluffy, flavorful apple, and dusted it with a warm hint of cinnamon to produce a sensation your taste buds haven’t experienced since mom’s hot apple cider!

cara from east street pilates in rochester, michigan received her first [me] & goji order this week.

she says, “i am loving my cereal and promoting it like crazy to my pilates classes!”

thanks, cara!

check out www.eaststreetpilates.com

[me] & goji partners with Pink Door for Breast Cancer Awareness Month

october is breast cancer awareness month and we are excited to announce our partnership with Pink Door, an amazing nonprofit whose mission is helping survivors in their life after cancer.

we have created a special [pink] & goji mix consisting of cancer-fighting superfoods.  $1 of each [pink] & goji mix will be donated to Pink Door. view the mix here

also, similar to our Green Tags, we will be offering a $1 Pink Tag at checkout during October where 100% of the proceeds go to Pink Door.

view the mix & read the press release after the jump…  

PRESS RELEASE

[me] & goji Goes Pink!
Custom Cereal Website Joins Forces with Pink Door Nonprofit for
Breast Cancer Awareness Month

BARRINGTON, NH, October 2008— [me] & goji, the company that is changing the way Americans think about cereal, has joined the fight against breast cancer with the creation of their new [pink] & goji Mix, a blend of all natural and organic ingredients known for their cancer fighting properties. The cereal will be shipped to customers straight to their doors, and, in addition, $1 from every [pink] & goji sale will be donated to Pink Door Nonprofit Organization, an organization dedicated to helping all single, divorced, or widowed women cancer survivors get back on their feet after cancer

“Beyond selling cereal, our mission is to inspire healthier lifestyles and create an atmosphere on our site where users can learn and explore,” said co-founder Adam Sirois. “With our [pink] & goji Mix, we believe we have something that our customers will have fun with, and that will bring attention to an important cause.”

[me] & goji launched in September with an interactive web site that gives users the opportunity to create their own customized cereal from over 40-plus all natural and organic ingredients and have it shipped straight to their doors in a unique, aesthetically pleasing Cereal Capsule. During October, the company is also providing users the opportunity to donate to Pink Door without purchasing the [pink] & goji Mix. Customers can create their own mix and then, during checkout, they will be given the option to donate $1 to Pink Door.

“When we decided to create this mix for Breast Cancer Awareness Month, we wanted to carefully choose an organization with a unique mission,” said Sirois. “Pink Door’s focus on opportunity really struck a chord with us.”

Pink Door, a relatively new organization, was founded upon the principle of “Opening a door to a whole new way of life” for all single, divorced, and widowed female cancer survivors.  Founder Cortney Cole formed Pink Door with the mission of helping survivors in their life after cancer with initiatives including:  the “Women in Pink” Scholarship Fund, educational classes, recruiting events and support groups.

“We are delighted to partner with [me] & goji during Breast Cancer Awareness Month,” said Cole. “[me] & goji’s basic principles are completely in line with the lifestyle we hope survivors can obtain through our organization. We’re very grateful for the donations from the [pink] & goji Mix.”

The Pink mix will cost 14 dollars. For more information, to design your own cereal, or to donate to Pink Door, go to www.meandgoji.com.

this fashion-forward frog is not fooling me!

some tidbits from the report:

-one serving of Kellogg’s Smacks contains as much sugar as a glazed doughnut from Dunkin Doughnuts
-some cereals marketed to kids are more than 50% sugar by weight
-children pour 50-60% more than the suggested serving size
-some popular cereals are formulated with more sugar and sodium in the US version than foreign versions
-Rice Crispies are low in sugar (4g) but are loaded with sodium and have zero dietary fiber
-Cheerios, Kix, Honey Nut Cheerios, and Life were the only cereals to receive a “very good” rating
-saturday morning cartoons are just not what they used to be

read the report

more after the break

while some of the statistics revealed in this report are shocking, the foundation of it is certainly not. this is the problem that alexander and i were faced with that eventually led to the creation of [me] & goji.  we were playing soccer at northwestern, eating breakfast in the dorms at 6am during preseason trying to decide whether to fuel our bodies with cinnemon toast crunch or cocoa crispies.  not exactly a choice you want to be making before a day of 4 workouts in summertime-chicago humidity!

don’t get me wrong.  i love cinnamon toast crunch.  but if i am going to have a bowl of it, i go in with the same mentality that i would getting after a piece of grandma’s apple pie after dinner.  it is a snack, not a meal.  i am not expecting any nutritional value from it, i realize that, other than the milk, it is empty calories, and i am pretty confident that I will not feel great 15 minutes later.

if only someone would create a HEALTHY cereal that TASTES great…and maybe something that would get kids excited about it…like letting kids name it…

…hmm…

cacao nibs – raw, organic

chocolate: the mayan “food of the gods”

everyone knows that chocolate is as divine a food as exists, but what many people don’t know is that pure chocolate is actually a tremendous source of vitamins and minerals. some studies show chocolate contains more antioxidants than blueberries or red wine. if that doesn’t sell you than nothing will…

main benefits: contains magnesium, copper, iron, zinc, beta-carotene, chromium, phosphorus, calcium, polyphenols, serotonin, potassium, procyanidins, flavanols, vitamins A, B, C, D, and E

do you like chocolate?